Should you start a daily challenge? (The truth)

Everyone in the world is starting a challenge.

Day 1 of this. Day 47 of that. Day 1,000 of something else.

And as a wannabe creator, I'm pretty sure you've given it a wild thought too.

So let's talk about it.

In this newsletter, we'll cover:

Also, stay till the end where you'll know exactly what to create this week.

Ready? Let's begin.

There's almost every creator account trying to start a series or a daily challenge.

But what separates a high performer from a random guess?

Here are some real numbers I came across:

That means it's working for a LOT of people.

So why is everyone on challenge steroids right now?

1. Visibility for the win

Of course, when you take on a fun, stupid, or entertaining challenge, you drive more people to your page. They get hooked. It's like a journey they want to follow.

2. Easy decision-making for you

Now you don't really have to think of a new topic every day. You just keep collecting days of the challenge.

3. People start recognising you

Both in your Reels and publicly. You become "that person doing the thing."

Here's what makes for a good challenge:

1. Very catchy hook

Example: "Day 1 of cold plunging until I hit 100K followers"

2. Fast edits

Lots of cuts. Shooting in different settings. Keep it dynamic.

3. Show your personality

Make it about unapologetically YOU. This is the core reason people follow you.

4. Relevant to your niche

Not random stuff. Focus on people who are actually interested in your content and have a higher chance of buying from you in the future.

5. Keep it really challenging

Otherwise, what's the point?

Pro tip:

What used to work: 30-day, 60-day challenges

What's working NOW: Open-ended challenges

Instead of a day limit, keep it fun:

If I were you, and starting a new IG account from scratch, I'd take a challenge. No questions asked.

But what if you've been creating content here and there?

Is doing a challenge even right for your niche? Would your followers like to see you every day, raw, random, and real with the challenge?

Here's my answer:

Start a challenge if:

Fitness: "Day 1 of working out every day until I can do 100 push-ups"

Business: "Day 1 of cold DMing 10 people until I land a client"

Design: "Day 1 of redesigning a logo every day for 30 days"

Finance: "Day 1 of investing $10/day until I hit $10K"

Productivity: "Day 1 of waking up at 5 AM until it becomes a habit"

Cooking: "Day 1 of cooking a new recipe every day for 30 days"

Writing: "Day 1 of writing 500 words every day until I finish my book"

Photography: "Day 1 of posting one photo every day for 365 days"

Marketing: "Day 1 of running a new ad test every day for 60 days"

Self-improvement: "Day 1 of reading 10 pages every day for a year"

Put a timer on. Here's what you're doing:

Get creating.

Pro tip: Batch film Day 1-3 in one sitting. Don't overthink it. Just start.

Not sure what challenge fits your niche? Reply with your niche in 3 words and I'll send you 5 challenge ideas you can start this week.

Found this helpful? Forward it to a creator who's stuck at their current stage.

See you next Sunday,
Ria
Social Media Strategist